Any company, association or artist must have an Internet presence. A simple Facebook page or a free blog module are not enough, and do not have the professional and reassuring aspect to convince your visitors. What is needed is a well designed website, with clear content that will convert your visitors into prospects and customers.
Le Juste Web makes your website. We chose the term "site maker" because it perfectly reflects our approach: that of web artisans, passionate, for whom building a website is a lot more than just a livelihood.
In fact, we hate that our customers call us to complain. That is why, every time we build a website, we make every effort to make it beautiful, useful, functional, and well ranked ... as if it were a site made for us.
It is not easy to introduce your business in a clear way, yet your customers do not have time to wait: They must find you, and feel good once visiting your website. Therefore, it must be thought of, studied and designed with care and know-how. Whatever your industry or your target, your site must be pleasant, useful, fast and functional. Entrust us with this delicate task.
A really beautiful and useful website is your first seller
From the substance to the format, we guarantee you a perfect result. Your image and your notoriety depend on it. Your site is thought to millimeter (or rather pixel!). It is tailor-made by Le Juste Web, to captivate your visitors, get more visits, clear statistics, very effective tools, and all of that in an always simple way.
The difference lies in detail. Yes, we polish, we look after and we finish our websites. We are much more than "the agency who made your website" . We are your partner because your website is an integral part of your business. We are here today, and will be here tomorrow.
With a website developed by Le Juste Web, you are reactive and productive on a daily basis. After all, your job is not spending the whole day managing your website, but satisfy your customers!
Should you create or rent your website?
Having your website created by someone (we) seems so outdated! Why should you pay us to buy your website? After all, you see advertisements every day offering you pre-made websites that are easy to fill, ... you can change the design quickly, for 10 to 30 € each month, and sometimes even for free!
We must warn you: beyond this apparent simplicity, you will be facing many problems. Creating a website is an activity that requires advanced skills in coding and programming, but also in marketing, design / graphics, content structuring and search engine optimization. And these jobs are not yours. The promise of autonomy made to you is in reality a poisoned gift: you will not be "autonomous", but "alone" to carry out tasks that are beyond you!
Turnkey offers take care of you in one aspect: programming. The computer code is generated for you, and this may seem sufficient. In fact, it is absolutely not enough: you will have to write your own texts, define the architecture of your site, choose a design, manage the display problems, without having the experience or training. Fortunately, Le Juste Web masters all of this, and takes care of it for you, with all the experience that is ours.
Benefits
Having your website created by Le Juste Web
The Disadvantages
Rent your turnkey website
Our webdesign methodology
The creation of a website require a lot of know-how, plus a huge experience. The end goal is always the same: Get a site that is either:
- Nice and beautiful
- Easy to use
- Useful and relevant to your visitors
- Fast to load on all devices
- And that generates quote requests and sales.
We have been doing this job for 22 years, and we learned a lot. In fact, we learn every day (really!). We have made mistakes, we have encountered hundreds of bugs, special cases, and satisfied dozens of different requests from our customers. Over time, all this experience has allowed us to develop a well-honed methodology that adapts to each of our clients.
Here is our website design methodology:
We understand your business.
You need a website that features your business, your offers, and the benefits you bring to your customers. It is therefore essential that we understand your job. The training of our team does not only include computing aspects; to put it another way, we are not just programmers. We have worked in many sectors, and have a background in project management, business management, and marketing. So we are very good at understanding your processes, goals, flows, constraints, and customer segmentation.
We design your website sitemap.
In the same way that you cannot tell everything about your business in one page on your brochure, the same goes for your website. The sitemap (website structure) allows you to split your speech into pages, sections and sub-parts, in order to obtain a global vision of your website. We know from experience that designing your website sitemap is a very complex exercise, and we know how to prioritize your content by making the right choices.
We rewrite and optimize your text contents.
A website must feature informative, interesting and relevant texts to visitors. And this exercise requires copywriting and rephrasing skills that we master. We know how to develop your texts and rework them so that visitors find your content useful, but also so that search engines rank you well.
We choose a suitable design.
The design of a website is not just about its graphic appearance. It is a lot more than choosing a few colors. In fact, knowledge of behavioral psychology is essential for making the right choices. It is important that every element of your site "makes sense" in your visitors brain. Therefore, we take special care when we develop the user interface for your website. This way, it will be ergonomic, logical and "obvious" to use by the greatest number. By making it easier to navigate, you are sure to satisfy your visitors, inspire them with trust, and convert them into customers. To express ourselves in more technical terms, we build UI (User Interface) and UX (User Experience) that work best for you. We create a handcrafted interface built to meet your specifications and brand guidelines.
Coding and programming of your website.
This is the technical part during which we develop your website using several programming languages. We keep up to date the multiple techniques available, and choose the ones that will be the most relevant for your project. You've probably heard of some of these techniques (HTML, CSS, ASP, PHP, Javascript, AJAX, JSON).
We optimize the lightness and loading speed of your website.
Again, no place for errors. A heavy (and therefore long) to load website is the insurance to set it ineffective for you. Not only would it discourage potential visitors to visit it, but search engines would also rank it in the bottom of the search results (SERP ), on page 5 or +. To avoid these serious pitfalls, we minimize your website images, and we configure it so that all its parts load as soon as possible.
We deliver your website and put it online.
When your site is finished, we put it online on a high performance server, and its indexing starts instantly! And when we say "your website", we do not lie: you bought us a website creation service, so it is really yours. We give you all the files and access codes you might need to get rid of us one day, or if we should never answer the phone again! But be quiet, it is not for tomorrow, and we will be available when you want to update it.
How much does a website cost?
Freelancers and computer students charge abnormally low prices. You will find people offering a website for 300 to 500 € Ex. VAT. Conversely, large web agencies will often offer websites between 6000 and 8000 € Ex. VAT. Without doing better than us.
The main problems are:
- Students, as serious as they are, do not have enough experience. They propose to create websites for a small fee to pay for their studies, but they often only created 2 or 3 sites before yours. This lack of experience guarantees a large number of operating problems, performance, poor SEO, and a website that is not pleasant to use by your visitors. Le Juste Web has created and worked on more than 420 sites for all types of customers: it has led us to meet hundreds of particular cases, and each time, we improved our processes and nourished our experience. And we really learn every day. So we can seem to argue our cause, but know that it is the truth: experience is essential, because a website project really involves many problems that raise and must be managed and solved.
- Freelancers who lower their prices for "getting the job" are to flee absolutely: certainly, you do not pay a high price, but tomorrow, when you need something, there will be no one on the phone ... because they have disappeared from circulation, as their activity was not profitable enough. You will be left with a "low-cost" website which nobody will provide maintenance on. If you are in this case, contact our team, because we are able to offer you the best solution to maintain your site or update it, without losing your initial investment.
- Large web agencies employing multiple sales people, developers and graphic designers are paying significant salary costs. They are therefore forced to inflate the price of their services to support each of their employees. Our team is small, and we charge an average of 3 times cheaper than these agencies, some of whom sometimes practice whimsical prices.
A Responsive website for all devices
Information is 108% more difficult to understand from a mobile device (a phone or tablet). And yet, 65% of visitors (often more) now use another device than a computer to browse a website! It is therefore important to format your content appropriately, and that the design and text of your site is flawless for mobile devices (phones and tablets), as well as laptops or desktops.
Responsive websites are the norm these days. All the websites we develop are now adapted to any screen size (we are talking about "adaptive / responsive" websites). Having your website designed by Le Juste Web is your guarantee of:
- A fast loading website
- A clear presentation
- A 100% compliant design that fit your branding image
- A satisfaction of all your visitors, from their mobile, tablet, and computer
BENEFITS of an adaptive / responsive site
- Assure you a better SEO in search engines
- Display your entire website, in an always perfectly clear and readable presentation
- Allow your visitors to comfortably navigate with a touch device, mouse, or keyboard
- Offer additional services: Add your contact to their phone, or call you directly by touching the screen
- Make sure your branding is flawless to all your visitors
- Take advantage in terms of notoriety
RISKS of a non-responsive website
- A degraded branding
- 2 visitors out of 3 will leave your website
- Images too big and texts too small
- Your address and contact information are hard to find
- Your site will not be displayed in full size
- Your site will be too long to render ... your visitors will leave
- Hidden, misplaced, off-the-wall content ... remember that mobile users do not have a mouse, just their fingers!
We work on your website SEO
We study your business and design your texts with care to ensure a good ranking in search engines.
Everyone is looking for services like yours, and you need to appear in the search engines, that is to say as often as possible in front of your competitors. If users do not find you on the Internet, they will go to another site, namely one of your competitors, which you want to avoid. It is therefore essential that your site is visible in search engines.
We are constantly thinking about your search engine rank throughout our work, whether we are working on the technical aspects or on your texts. 92% of the websites we created appear in the first page on Google, for the keywords that our customers have chosen. Our SEO service allows you not only to be well ranked in the search results, but also to offer to your website visitors quality content, that will help you turn these prospects into real customers.
We act on the most important criteria that search engines use to define what your website rank will be:
- A site whose text content is interesting, relevant, and of high quality
- A site that looks great on mobiles, tablets, and computers
- A site that loads quickly
By constantly thinking about these three goals throughout our webdesign service, we maximize the quality of your website for search engines, and its ranking will be much better than a non-optimized classic site.
Does my site belong to me?
The answer is clear: Yes, the website we create for you belongs to you. Nothing is more dangerous than webmasters who disappear in nature. We frequently had to work for clients whose provider had disappeared, leaving them in the wild, without any file, nor the least access code to anything. We find it unacceptable to endanger the very existence of a business by leaving it "by the wayside".
On the other hand, at Le Juste Web, by entrusting us with the task of creating your website, you make sure to be quiet, remain the master, and to be the owner. It belongs to you, and you own it. Freedom always costs less than being tied to a provider who rents you a service each month and can disappear at any time. We are here today, and will be here tomorrow too.
We always provide you with the complete files, images, text, and archives of your site when you request it. Likewise, our conception of what is "just" excludes chance and dependence on anyone, including us. That is why we are writing a BCP (Business Continuity Plan ) that we give you when your site is delivered. This BCP contains all the necessary access codes to never be in the lurch, and to react in any situation, even the most extreme (for example if we disappeared one day). This includes you all the procedures, access codes and source files we produce for you.
So yes: If by bad luck we disappear tomorrow, you will never suffer from the situation.
Am I alone in case of a breakdown or incident?
No ! Never ! Absolutely not ! In case of an incident, we are here. We have put in place many security features and procedures to face any failure.
Hosting on high performance servers.
We host your site on oversized and redundant business-class servers. Concretely, this means that the computers that host your website are correctly sized to support the number of visitors you can have. In fact, our servers are oversized by a factor of 4, and are duplicated. They all have a twin brother ready to take over in the worst case.
Business Continuity Plan (BCP).
Each host should have a Business Continuity Plan (BCP), but this is not always the case. In 22 years, we only had to deplore one major incident in 2010, when our provider faced a power supply failure that cut all our websites for 4 hours! That is when we made the decision to eliminate any outsourcing of our infrastructure, and took over our entire hosting layer. Since then, we have systematically kept up to date a set of internal written procedures that allow us to ensure the continuity of service that we owe you, this famous Business Continuity Plan. Most of the incidents covered by our BCP show a RTO of less than 45 minutes.
Automatic backups and backups.
We must all prepare for the worst, especially when it comes to your business activity. It is not conceivable that your site is inaccessible for more than a few minutes per year, because it will disconcert your visitors, degrade your image, make you lose money, and devalue your SEO and website ranking. To face the hypothetical case where one of our hosting servers malfunctions or goes totally down, we have implemented automated technical procedures and systems that perform backups of your site 3 times a day in different places. Thus, in the worst case of failure - if one of our servers turns off or burns - we would restart your site from another backup server, an exactly identical twin. We wish to reassure you: we have never had to take over our backup servers more than 2 times. Our infrastructure has been running 24 hours a day since 2010.
Continuous monitoring and automatic alerts.
A website works through large computers called "web hosting servers". These servers run many professional software to ensure that your site ready to be served at the very moment someone request to access it in his browser. Our experience has taught us that no software or computer code can be free of bugs or special cases. As a result, we have implemented a number of automated control points and monitoring systems that ensure that your website and our hosting infrastructure are working optimally throughout the day. The slightest malfunction is reported 24 hours a day, including at night and on weekends. And yes, there is always someone to read and consider these alerts. Deceiving you is not our goal, and we are extremely responsive in ensuring that any minor malfunction is resolved or has no impact on your site. We do this every day, and no customer ever call us ... simply because we deal with potential problems upstream before they have any consequences.
You can always reach us.
When you entrust us with a mission, we provide you with our full contact details (telephone, email, Skype, MS Teams) so that you can directly contact us at any time, without an anonymous ticket system. You will never be alone. We are here. We provide the promised service.
All the functions you can think of ... and more!
When we develop your site, we do so by carefully listening to your needs and requests. Our customers particularly appreciate our experience and recommendations. In the end, you have a website that perfectly meets your expectations. But after? Is your website frozen? Of course not ! The websites we design are scalable, and we are able to add features as your needs and business needs change.
We can integrate many features to your website:
- Instant online payments with the PayPal payment module, open to everyone
- Blogs and news articles that allow you to enrich your website
- Customer testimonials that display stars in search engines
- Planning, calendar, and online booking features
- Promotions, special offers and personalized coupons
- Quizzes and satisfaction surveys
- Document sharing features for your staff
- Contact forms that limit spammer requests, to avoid polluting your mailbox.
- Multiple languages on your website, with a very simple switch from one to another
- And yes, of course: much more! Contact our team to let us know about your project.
