Website indexing is a profession in itself, and cannot be improvised. A webmaster or a programmer does not know how to do it. Your marketing team not better. And this is a perfectly normal situation: Improving the position of a website requires a lot of skills, both technical and editorial, that Le Juste Web masters.
We have a very real experience of SEO. 92% of the websites that we created appear in the first page of Google for the triggering keywords chosen by our customers. And 83% of our customers appear even several times in this first page.
Today, having a website is the minimum for any business. But it is important that this expense becomes a worthwhile investment. Indeed, 8 out of 10 people who are looking for a professional or a business are primarily using the Internet to find it. It is therefore essential that these prospects find you, and that your site becomes in a way your first seller. This is where Le Juste Web helps you, by maximizing the number of times your site will appear in search engines.
Our SEO service allows you not only to be well ranked in the search results (SERP ), but also to satisfy your website visitors to turn these leads into customers. Because if they do not find you on the Internet, they will go to other sites, namely those of your competitors, a situation you want to avoid.
We know how to optimize and improve the indexing of your existing website even if another company than us created it: we do it throughout the year for many clients. We can help the search engines find your pages, and show them in front of your audience.
What is organic SEO?
SEO (also called organic SEO) is a set of technical and editorial techniques that contribute to your website being appreciated by visitors as well as search engines.
The SEO of your site depends on a technical know-how, but also a real expertise in text writing (copywriting). These optimizations are called SEO (Search Engine Optimization). When web professionals such as Le Juste Web implement these optimizations, your website appears very often in the search engines results pages, following a request from Internet users.
The key to your success in appearing very often on Google is your editorial content. It is your first asset for your customers to find and contact you. Rather than endlessly repeating your keywords in your text, call on our team, so that your textual content is relevant, targeted and interesting.
Maybe you wonder what the difference between SEO and ranking is? SEO is the set of basic techniques allowing your site to be "indexed" by search engines. But if your site is indexed on page 8, it does not have much interest. Our service focuses on improving the quality of your content to improve the position your site will appear in the results list. We are then talking about "ranking".
Why is SEO important for your website?
We behave all the same: if a website does not contain enough interesting content, we deem it useless, and we leave it instantly. Conversely, a website containing quality content will be deemed relevant, and we will trust in it. It is essential that your site drop in the second category!
Today, the only rule on the Internet is that your website must be as high as possible in search engine results (SERP) in order to be found, then visited. To achieve this goal, it is advisable to wisely choose your key expressions and words: it is thanks to them that your website will be found by the Net surfers who are looking for a business like yours. Choosing the right keywords and their density in your texts is an extremely difficult thing. SEO is a real job!
Why is Google's first place so coveted? Simply because 60% of Internet users who perform a search click only on one of the 3 first displayed results. The situation is even harder, because more than 90% of Internet users only go through the first search results page. In other words, you must appear among the first 10 results in this first page.
Therefore, you understand the importance of entrusting the writing and optimization of your texts to really compete. Webmasters with only a technical profile will be unable to make your website appear on the first page. And if it does not bring you any prospect or customer, it is an expense realized in pure loss.
What criteria do search engines use to choose your ranking?
The criteria used by search engines to define where they will rank your website are numerous: It is indeed necessary to know that more than 400 technical and editorial criteria are taken into account by search engines like Google and Bing, some being known, others being more secret. However, the main elements of a good SEO strategy are always the same:
- A site that loads quickly
- A site that looks great on mobiles, tablets, and computers
- A site whose text content is interesting, relevant, and of high quality
If these 3 points are optimized on your own website, you will maximize its quality in the eyes of search engines, and its ranking will be much better than a non-optimized site. You will thus ensure a better position in search results, in a sustainable way. Content is the king, and the foundation to any successful online business.
How do Le Juste Web improve your SEO?
Our website ranking improvement service aims to display your website BEFORE your competitors ones. We regularly optimize websites for our customers, even when they have been designed by other web agencies or webmasters. And it is not unusual to see them go from page 4 or 5 to the first page of Google! Because we must never forget the primary purpose of your website: bring you prospects and customers.
The first point we are working on when it comes to improving the organic ranking of your website is the content (texts). It is essential that your content is high standard. It is necessary to speak about your activity, your subject, your products and services, and the benefits brought to your customers. We reformulate all your texts so that your content is of an exemplary editorial and informative quality. Over time, we have become experts in copywriting, rephrasing and rewriting texts. Forget the illegible texts stuffed with keywords: it does not work at all anymore, and penalizes your site almost irreparably. On the contrary, each web editor in our team knows how to write really interesting content for your visitors... and that will be really appreciated by search engines too.
Regarding technical aspects, the two main points are speed and display. Over the years, we have perfected our programming and development techniques to ensure that your site loads quickly. Indeed, 1 more second spent waiting is equal to 30% of visitors who "drop out" (bounce) and abandon the idea to visit your website. More than ever, time is money.
Second, we make sure your website is displayed optimally on all screen sizes, especially mobile ones. Because it is no longer possible to think that mobile phones are used "to help": nothing can be more wrong. The reality is that 60% of visitors of a website use their smartphone or tablet. Visits from a computer score for only the remaining 40%. It is therefore essential that your website displays flawlessly on all these devices (we speak of a "responsive" or "adaptive" website) ... especially as search engines now penalize and rank very badly non-responsive websites. All the websites we create today are fully responsive / adaptive.
Many other points are treated by our team, like an analysis of your backlinks, optimization of your internal links between pages, the study of your competitors strategies, the determination of the ideal repetition rate for your keywords, the compression of your images, the addition of caching rules to further accelerate the loading of your website, and many other very technical points that only concern us ... because after all, everyone its job. And our job is to make yours known!
Our methodology to boost your ranking
Improving the SEO of a website is a mission that requires strong involvement. It is impossible to achieve it properly without immersing ourselves in your job and without understanding the topic. We systematically customize our service to adapt to your company, your industry, and your target audience.
Our customers appreciate the quality of our follow-up and our proactive proposals, because we are really interested in your project. We follow a rigorous methodology, then we refine our strategy according to your activity.
Listen to you, and understand your job,
Know your customer segments,
Define your goals (quote, sale, contact),
Study the strategies of your competitors in your market,
Consider your means,
Establish a detailed action plan,
Follow and optimize the progress of your ranking, for an efficient result.
The websites we design are technically optimized to improve your search engine ranking, primarily Google. We offer powerful yet easy-to-use administration tools to support your site. You can enrich it daily by creating news and blog articles.
In addition, because every detail counts and we must leave nothing to chance, we take care to integrate structured data (Microdata or JSON + LD) which are used by search engines to understand the content of your pages. Thus, your customer testimonials appear on search engines in the form of star ratings, your address appears as a rich card in search results, and your product pages feature more details than a standard page (price, brand, specifications, ...). All this additional information maximizes users attention, who are more likely to click on your site than a competitor one.
A website ranking is a live process
You ranked great two months ago, and today you have landed on page 3? You just have discovered that the ranking of a website is not fixed, and that nothing is acquired for life. This can happen for many reasons, but the main ones are:
- Visitors do not consider your content interesting enough
- Your website is very recent
- Your competitors have improved their own websites
For all these reasons, it is important to make sure you regularly expand your texts and the quality of your content. Because you are not alone: your competitors want to rank well too. Each day, several competing websites launch, rework their text contents, and improve the loading speed of their website. All of these criteria are extremely important ranking factors for search engines, and this improves their position.
If you want to reach the first Google results page and appear in front of your competitors, your own website search engine optimization must be taken seriously, because the keywords typed by the Internet users are all heavily fought, and the first results page is not expandable ... it still contains only 10 slots (sometimes 12). When we work on your ranking, we do it so that it improves in a sustainable and sustainable way.
Proof by example!
We are super good ... blah blah ... OK: here are some proofs!
We have worked to improve the SEO for dozens of sites; here are some examples:
- Looking for a french wedding animation company ? You will definitely fall on Lol Événements !
- Do you want to set up your own hidden camera ? You will inevitably land on the website cameracachee.eu !
- Are you looking for a lawyer specializing in AirBnb matter ? You will probably get in touch with Xavier Demeuzoy Lawyer !
- Need to crop a photo online ? It is at ConvertImage that you will do it!
- If you have an picture to convert (convert an image online ), you will also land at ConvertImage too!
How does it cost to improve a website SEO?
We entrust the mission to improve your SEO will cost you much cheaper than owning a website that no one visits. In addition, you only pay for our service once: no subscription, no keyword purchase: once the quality of your site is up, its position in search engines goes up too! It is a work that brings lasting benefits.
We will not repeat enough that this is a real job, which must be done conscientiously: you have now understood it. So let's talk finance (or rather "investment"): to improve the SEO of your website, several criteria come into play:
- the number of pages it contains
- the phrases and keywords you are targeting
- the number and strength of your competitors
- the geographical area that you are interested in
We can achieve very good results on some business for a budget as low as 300 € EX. VAT. Other websites will require a deeper work that can cost 800 € or 1300 € EX. VAT. Yes it can be more, or much less. Our price proposal will always be accompanied by a precise explanation of our work so that you can evaluate its relevance.
The time required for such a mission can range from 1 to 3 weeks of work. We perfectly understand that your first thought may be that the price of this SEO process is high. But think about it again: This is actually an extremely profitable investment. You can talk to us again in a few months, and this decision will probably be the best you will have made this year!
How long does it take to improve the organic SEO of a website?
Once again, the time required to see a real boost in your ranking will vary, depending on your business and the number of your competitors. The first results usually appear quickly, within 10 to 15 calendar days. The full benefit takes place after 4 to 5 months, when search engines have finished "digesting" your content, and have a clear idea of your website quality. At this time, your ranking becomes more stable.
You will see your website go up in the SERP, with relatively stable positions. We can assure you of this stability because we use only proven, legal techniques, and we know their durability: no, your ranking will not fall overnight!
If you want to give a big boost to your SEO, now is the time to contact our team. We will be happy to discuss the opportunities that we can seize for you. We will audit your site for free. Ask us for a free quote!
